ENROLLMENT CAMPAIGN

Northeast Alabama Community College

THE GOAL: INCREASE ENROLLMENT AND PROGRAM AWARENESS

Northeast Alabama Community College (NACC) is a longtime customer of Ascend. For the 2017-2018 year, NACC hired us to increase enrollment and promote new and underperforming programs of study.

OUR SOLUTION

  • Plan an annual master campaign
  • Each month, work with NACC to identify a current need
  • Create a monthly micro-campaign to reach the right target audience
  • Generate high quality traffic to their website

THE RESULTS

With each month having a unique goal, the campaign’s results are impossible to summarize here. However, here are a few highlights:

  • We meaningfully increased enrollment for a workforce development program
  • We generated hundreds of thousands of targeted ad impressions
  • We increased traffic to their website, and not just for the programs we promoted