State of Alabama / Mercedes-Benz
THE GOAL: HELP FILL OVER 4,500 POSITIONS
Mercedes-Benz has a world-class production facility in Tuscaloosa county, Alabama. As they’ve expanded, the growth of their supplier network has grown as well. Their suppliers need to fill approximately 4,500 positions across the state.
As the state aggressively works to train a nationally leading workforce, the state came to Ascend to help us generate awareness and applicants for these opportunities.
- Create a microsite for discussing opportunities, with content for prospects based on their education and work experience
- Design landing pages for all target segments, with built-in A/B split testing for continual improvement
- Strategize campaigns for all target audiences, on multiple platforms, including Facebook, Instagram, Snapchat, and more
- Monitor and optimize all ads and creative
This campaign is ongoing, but our results after just three months are nothing short of incredible.
While specific results are private to our customer, our qualified leads-per-month are in the thousands. Our reach each month is in the millions of impressions.
Statewide media has also covered our unique approach to the campaign.